McNicholas began his concessions career as a high school student in 1954 running a popcorn stand at the Bears Stadium. In 1960, the inaugural year for the Broncos, he was in charge of the vendors for both the south and east stands. In 1971 he entered into a “handshake” agreement with then-coach and general manager of the Broncos, Lou Saban, to provide the press box catering and retail souvenirs at Denver’s Mile High Stadium.
This contract was quickly followed by a concession agreement at the National Western Complex in 1972, and the concession and retail agreement with the Denver Zoo in 1973.
Since then, Kevin, and his business partner, Timothy Brantley, have branched out into cultural attractions across the country, currently operating visitor services in over 36 zoos, museums, aquariums, botanical gardens, and related cultural attractions. He continues his long-time tradition of donating catering services to many schools, non-profit organizations, and cultural attractions. He and his wife, Mary, also run fund-raisers for the Rocky Mountain MS Society, the Fine Arts Foundation, as well as many others, and have hosted many other charitable functions in their home.
Kevin has served on many boards, including the Denver School Foundation, the Benedictine College in Atchison, Kansas, Regis Jesuit High School in Denver, Arrupe Jesuit High School in Denver, as well as the Colorado Restaurant Association.
Add to this astonishing list his awards and achievements, including the American Ireland Humanitarian Award (along with Senator George Mitchell), his induction into the Colorado Restaurant Association’s “Hall of Fame,” recognition by the Anti-Defamation League, being awarded the Cross of the Order of St. Benedict at Benedictine College, the American Ireland Humanitarian Award, and the Denver University Business Ethics Award, and it’s clear Kevin’s focus is all about giving back to the community.
As an honoree for the Daniel L. Ritchie Award, he was credited with “numerous donations of time, money and effort,” and providing an introduction for many young people to the business world – Kevin’s companies typically hire about 4,000 employees during peak season. He has financially helped several employees and others in attending college.